2023 PitchBook. With the new ownership, the path ahead means "aggressive" via organic growth acquisitions. The Mediaocean integration is the single largest Flashtalking has as a company. Big Data's Usability Problem. Similar Profiles, FounderandManaging Director @ Click Ventures. Co-Founder, Chief Executive Officer & Board Member, State University of New York (SUNY), BS (Bachelor of Science), Co-Founder, Chief Executive Officer & Board Member, Founder, Chief Executive Officer & Chairman, Co-Founder, Chief Technology Officer, CPO and Board Member, To view Bill Wises complete positions history, request access, To view Bill Wises complete board members history, request access, To view Bill Wises complete deals history, request access, Youre viewing 10 of 117 network. 5 free lookups per month. Lastly, the primary ad serving business is a huge opportunity to provide the global, independent, and neutral alternative to platforms owned by Big Tech.. Theres [], LAS VEGAS They may be commonly used to allow different companies to collaborate on audience data sets without sharing them but clean rooms could even find use within a single company. Were going to integrate our products and go to market. Unified data across media types, channels, and vendors to extract actionable intelligence, End-to-end workflow for omnichannel buying, so you don't just manage your spend, but optimize it, Transparency and controls purpose-built for the advertising industry so you can streamline operations. Copyright Simplicity Marketing 2007-2022. However, there is a way to have one-to-one conversations with CTV viewers through email. Bill Wise is the founding CEO of Mediaocean. NARDONE: We both also embrace the ecosystem broadly. His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline, and Ask, which became part of IAC Advertising Solutions. Please feel free to reach out to your Mediaocean representative for further details and to discuss how you can benefit from this transaction. Fun! But Carrie Sweeney, Industry Lead, Retail, Pinterest, is currently fixated on this seasons other hottest trend data clean room software that enables privacy-compliant media partner collaboration. listeners: [], Prior to MediaBank, Bill served as SVP /GM of ad platforms & global exchange at . The mission-critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and devices. A lot more measurement companies are coming out asking for data, exposure data to be shared so that they [], As brands seek to reach consumers are spending less time with linear television, they are finding new opportunities in streaming video channels that carry advertising and e-commerce sites that are showing ads in search results and product description pages. [9], In 2019, Mediaocean added the SpotX platform to its system and signed a contract with WideOrbit, a TV programmatic company. If going public is the best solution for our clients and our employees, then IPO it is. event : evt, WISE: No, theres too much synergy for it to remain independent. Get 5 free searches. Mediaocean's acquisition of ad server Flashtalking for $500 million in cash and stock shows the company is running hard after CTV, CEO Bill Wise tells AdExchanger. This means delivering integrated planning, buying, and bill pay applications that empower you to market the way consumers consume - seamlessly across all channels and devices. free lookups / month. [5] Vista Equity Partners acquired a majority stake in Mediaocean in 2015. With integrated and intelligent planning and buying globally, our solutions ensure transparency, performance, and accountability across the industry. Thought leadership, industry insights, reports and more covering all things omnichannel advertising, Upcoming webinars and events as well as past recordings, Industry publications featuring bylines from Mediaocean leaders, Updates, blog posts, and other tidbits from our team, White papers and industry reports covering the latest trends, Impactful results from clients leveraging our platform, Industry publications featuring Mediaocean and our leaders. April 23, 2013 at 12:44 pm PT. TA is the the firm that owned Flashtalking, which Mediaocean acquired for $500 million earlier this year. Discovery are teaming up with trade group VAB and the OpenAP data collective to set standards, cooperate on collecting streaming data and certify providers of streaming audience measurement, according to an announcement. Today, that deal closed. Data technology company Mediaocean has acquired advertising server Flashtalking in a deal reported to be worth around $500 million. Ashlee Vance explores innovations in new tech, software, engineering, and science in places outside of Silicon Valley. Prior to MediaBank, he served as an executive at Yahoo, overseeing global advertising platforms-a role he achieved after serving as president of Right Media, which he helped guide to an $850 . We were unable to estimate an accurate net revenue figure. With privacy [], LAS VEGAS When you have a footprint the size of Disneys, data collaboration is a necessity. Were moving very aggressively to extend that creative capability. Tune in as the pair cover Bill's proudest moment, the industry's biggest challenge, leadership advice, and more. Sign up for a free account. Data collaboration is becoming more important even as newer privacy regulations give consumer greater control over how their data are []. Were not tied to any supply, and we also dont do decisioning for the buy side we dont own a DSP. callback: cb Addressable TV Ad Spending Is Poised to Grow in 2023: DISH Medias Kemal Bokhari, Streaming, Retail Media Are Major Drivers of Ad Growth: Magnites Sean Buckley, Customizable Ad Currencies Will Be Hallmarks of TVs Future: Hersheys Vinny Rinaldi, Media Measurement Needs to Diversify Beyond Ad Currencies: Innovids Jessica Hogue, Clean Rooms Are Even Powering Internal Data Collaboration: Annalects Gitlin, Disneys McGraw Sees Maturing Adoption For Ad Clean Rooms, Business Outcomes Underlie Accurate Media Measurement: Dentsus Cara Lewis, GMs Kapoor Is Kicking The Tires Of Ad Clean Rooms, IAB Releases Full Agenda for This Months Entirely In-Person Leadership Meeting, Pinterest Loves The Beauty Of Clean Rooms: Sweeney, 2023 Is Year of Reckoning for Ad-Related Data and Technology: Havass Mike Bregman, CTV Ad Transparency Will Spur More Media Spending: Innovids Tal Chalozin, Clean Rooms Move The Needle Without Moving Data: Foxs Sherriff, Fox, NBCUniversal, Paramount, TelevisaUnivision, Warner Bros. Read official press releases and announcements. In this video interview with Beet.TV, Darren Sherriff, VP, [], National television programmers Fox, NBCUniversal, Paramount, TelevisaUnivision and Warner Bros. Viewers who were stuck at home during lockdowns signed up for video services to keep themselves entertained a need that was especially [], LAS VEGAS Uber Technologies Inc. this month will expand its burgeoning advertising platform with the rollout of mobile tablets in ride-share vehicles that show videos to passengers. You can read more about this announcement in ourofficial press releaseand coverage in theWall Street Journal. If we decide that maybe we'll sell a piece of the company to a new private equity firm if that's the best for our clients, our products and our employees we're going to keep the lines open. "Mediaocean has processed $70 billion of TV year after yearthat has been the most consistent part of. } Mr. Bill also serves as an Advisor at Luma Partners. [3], Mediaocean was founded in 2012 through the merger of advertising technology companies Donovan Data Systems and MediaBank,[4] which the companies announced the year before. Taking Flashtalking's dynamic creative optimization into the closed ecosystems that Mediaocean pipes into from the legacy 4C solution will be a big win, he added, referring to the companys $200 million acquisition of 4C one year ago. With the new ownership, the path ahead means aggressive via organic growth acquisitions. [], The Interactive Advertising Bureau (IAB) today released the full agenda for its upcoming Annual Leadership Meeting, a major event that helps to set the tone for the media, marketing and ad-tech industries throughout the year. In fact, clean room technology is allowing them to collaborate with audience data in a way that doesnt require moving it. "CTV is the fastest growing part of both the Flashtalking and Mediaocean businesses so the solutions for personalized creative, verification, and analytics will bring tremendous synergy," Wise said, speaking with AdExchanger . Angel, Fund of Funds, Venture Capital), This describes the stage of investor this person is (e.g. Bill Wise is the founding CEO of Mediaocean. } [], The Interactive Advertising Bureau (IAB) today released the full agenda for its upcoming Annual Leadership Meeting, a major event that helps to set the tone for the media, marketing and ad-tech industries throughout the year. Vista made its investment in Mediaocean in 2015. The the Vista Partners majority stake in the company has been acquired by two PE firms: CVC Capital Partners along with TA Associates. If youre not familiar, 4C has built the leading self-service intelligence platform for marketers and agencies to drive business outcomes across closed ecosystems. Mediaocean is powering a world where marketers market the way consumers consume - seamlessly across channels. Bill Wise is CEO/Co-Founder at Mediaocean. Tune in as the pair cover Bills proudest moment, the industrys biggest challenge, leadership advice, and more. accidentally left out several countries' worth of critical data in Excel. Product Manager. })(); LAS VEGAS The ability to show different advertising to different households during the same shows on national television this year will become more available to brands. All Rights Reserved. [10], In January 2020, Mediaocean acquired Paris-based media management software provider MBS. And now here we are with the opportunity to connect the 4C acquisition and quickly extend that into TikTok, LinkedIn, and all the other closed ecosystem platforms. [16], Advertising services and software company, Learn how and when to remove this template message, "Hot Ad Tech Firm Mediaocean Sees IPO in 2014, Refreshes Its Product Lineup", "Lefkofsky's ad tech firm closes merger with rival", "Mediaocean to Sell Stake to Vista Equity Partners", "Mediaocean and 4C Partner to Improve Cross-channel Marketing", "ITN Holdings and Mediaocean Announce Partnership To Integrate ProVantageX for Buy-Sell Automation", "Vista Equity Partners Explores Sale of Mediaocean", "Mediaocean Integrates SpotX Into TV Buying Platform, Extends Cross-Platform Access", "Mediaocean Acquires MBS to Expand European Operations", "Data science media startup 4C Insights is being acquired by Mediaocean", "Mediaocean to Buy Adtech Company Flashtalking for $500 Million", "Hot Ad Tech Firm Mediaocean Sees IPO In 2014, Refreshes Its Product Lineup", "AOL Fishes Where TV Dollars Are: Mediaocean", https://en.wikipedia.org/w/index.php?title=Mediaocean&oldid=1117443133, Information technology companies of the United States, Articles with dead external links from May 2016, Articles with a promotional tone from October 2017, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 21 October 2022, at 19:21. Bill has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $5 billion in mergers, acquisitions and public offerings, including the $720 million sale of Mediaocean to Vista Equity Partners in August 2015. For over 50 years, Mediaocean, formerly known as Donavan Data Systems, has been the software solution of choice for both TV advertisers and sellers., powering ad management, inventory and billing. Now, we will incorporate omnichannel intelligence and optimization more deeply into our planning and buying applications. We are the global system of record for the advertising industry,. The deal gives Mediaocean more inroads into digital and advanced TV advertising, and it puts it in a new . forms: { } He comes to Mediaocean from his role as CEO of advertising software provider MediaBank, one of Mediaocean's two founding companies along with Donovan. He comes to Mediaocean from his role as CEO of media systems provider MediaBank. } His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline, and Ask, which became part of IAC Advertising Solutions. million verified professionals across 35 million companies. He is also chairman of MediaWallah. CEO Bill Wise joins Co-Founder of ID Comms Tom Denford on MediaSnack Meets. Measurement and attribution are necessary parts of this growth. We look forward to further enabling your success in the days, months, and years to come. And at the same time, all the legacy ad servers that kind of control the market found themselves under the hoods of Google, Facebook and Amazon. Beet.TV is published by Beet Media, LLC. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each [], SANTA MONICA, Calif. The past three years were characterized by massive disruption in the television industry as the coronavirus pandemic sped up longer-term trends such as the growth in streaming media. { A Bill Wise was born on 6 August 1964 in Lexington, Kentucky, USA. We announced a partnership with 4C in 2017. Can A Blockchain Platform Restore Trust In Media Buying? Its gonna be a year of reckoning for sure. Bill Wise, Co-Founder and CEO, Mediaocean Details Year of Investment: 2015 Portfolio Status: Current Headquarters: New York, NY Website: mediaocean.com Software to manage the media buying lifecycle from planning and buying, to optimization, reconciliation and reporting across every media channel. [12], In July 2021, Mediaocean announced the acquisition of advertising server company Flashtalking. Same platform but with new and improved features. Bill Wise is based in Austin TX. All Rights Reserved. on: function(evt, cb) { Marketers, agencies, and media companies around the world -- including Mediaocean clients -- trust the Scope CEP (closed ecosystems platform) to surface insights about their most valuable consumers and creatives and activate them across screens. Bill Wise. Spanning TV, digital, social, commerce and mobile channels, the combined companies deliver automated and integrated tools to manage end-to-end advertising investments. Clean rooms are, from my perspective, the future, says Ajay Kapoor, Global Director, Performance-Driven Marketing, GM, In this video interview with Beet.TV. The BeetCast is sponsored by Tru Optik, a Transunion company. [7], In 2020, the company employed 1200 people. If any tech company knows the economic value of traditional television, it's 51-year-old Donovan Data Systemsnow known as Mediaocean. Spanning TV, digital, social, commerce and mobile channels, the combined companies deliver automated and integrated tools to manage end-to-end advertising investments. The big tech companies have become so powerful. } The economy and markets are "under surveillance". CEO of advertising software provider MediaBank, one of Mediaoceans two founding companies along with Donovan Data Systems (DDS). More important even as newer privacy regulations give consumer greater control over how their data are ]. Allowing them to collaborate with audience data in a new acquired a majority stake in Mediaocean 2015! The firm that owned Flashtalking, which Mediaocean acquired Paris-based bill wise mediaocean net worth management software MediaBank... This person is ( e.g for omnichannel advertising provides seamless orchestration across channels the new,. Year of reckoning for sure ( DDS ) firm that owned Flashtalking, Mediaocean. 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